How RapidSOS used Popl to capture 1,500+ qualified leads with a team of 60 people across 10 events
A case study on how this global safety company scaled their event strategy with Popl
Customer conversation
RapidSOS is a leading technology company transforming emergency response by connecting real-time data from connected devices directly to 911 and first responders. The platform has powered over 1 billion emergencies in the U.S. alone, helping to save approximately five lives every minute—a milestone that underscores its impact on public safety at scale.
Industry
Public Safety, Emergency Technology
Recent Events
APCO 2025, NENA 2025
What first prompted your team to set up Popl?
"Our field marketing team recognized a critical need to scale our lead capture process at RapidSOS. With a full calendar of hosted and attended events, we were losing valuable insights by not consistently capturing and reporting on leads. Discovering Popl just before our peak event season was a game-changer, allowing us to significantly reduce manual lead capture and enhance our tracking capabilities through seamless integrations."
How has your experience been so far?
"Our experience with Popl team has been nothing short of exceptional. They provided great support with onboarding and training, ensuring the platform was tailored to our needs. Their proactive assistance during our recent major events was instrumental in making our lead capture and reporting processes remarkably more efficient."
What is Popl's effect on your event ROI?
"Popl has empowered us to realize significant cost savings, potentially thousands of dollars per major event, by streamlining lead capture. More importantly, it has enabled our entire team to capture qualified leads year-round, vastly expanding our reach and impact."
1,500+ qualified leads captured so far
Popl's impact by the numbers:
- 1,690 qualified leads captured
- 89% of leads are badge scans
- 99% email enrichment rate via badge kit API
- 30.7+ hours saved by eliminating manual data entry
- 40 event campaigns created so far
- 9 seconds – avg time from badge scan to HubSpot
- 3 badge kit API integrations set up (Maritz)
- Instant follow-ups via native HubSpot integration
"Our company has helped over 1 Billion emergencies in the US alone. We started using Popl to help us connect and engage and the team loves it. Thank you and to your team for helping us reach as many people as we can."
Jose Mejia
- President & COO, RapidSOS
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